Winback Strategy Manager

Job Summary

A company is looking for a Winback Strategy Lead to drive subscription growth and develop win-back strategies.

Key Responsibilities

• Develop and implement innovative win-back strategies and campaigns to re-engage former members
• Conduct analysis of cancellation reasons and lifecycle patterns to identify win-back opportunities
• Design and optimize multi-channel win-back campaigns, while monitoring key metrics

Required Qualifications, Training, and Education

• Bachelor's degree in Marketing, Business Administration, or a related field
• 5+ years of experience in customer retention or similar roles
• Proven experience in developing and executing successful win-back campaigns
• Strong analytical skills to interpret data and generate actionable insights
• Authorized to work in the United States without sponsorship