Web Analytics Specialist - job 1 of 2

Job Summary

A company is looking for a Freelance Web Analytics Contractor.

Key Responsibilities

• Configure and maintain tracking using tools like Google Tag Manager, Matomo, and FullStory
• Build and maintain dashboards in Looker Studio or similar BI tools, translating complex data into actionable insights
• Analyze user behavior and campaign results, recommending improvements based on data analysis

Required Qualifications

• Hands-on experience with Google Analytics 4, Matomo, and FullStory
• Strong command of Looker Studio or equivalent BI dashboards
• Proficiency in Google Tag Manager and custom event tracking setups
• Sharp analytical skills with the ability to turn data into business impact
• Flexibility to collaborate across global teams