Web Analytics Manager

Job Summary

A company is looking for a Web Analytics and Optimization Manager to oversee website performance and implement optimization strategies.

Key Responsibilities

• Develop and implement web analytics strategies to track key metrics and KPIs
• Analyze website traffic and user engagement data to identify trends and areas for improvement
• Conduct A/B testing and collaborate with cross-functional teams to enhance user experience and conversion rates

Required Qualifications

• 5+ years in DTC analytics or agency consulting, preferably in telecommunications or related industries
• Bachelor's degree in marketing, statistics, business, or a related field
• Proven experience in web analytics and digital marketing
• Preferred proficiency in Google Analytics, Google Tag Manager, and other web analytics tools
• Experience with A/B testing and multivariate analysis