Senior Programmatic Specialist

Job Summary

A company is looking for a Senior Programmatic Specialist to lead the strategic execution and optimization of programmatic campaigns.

Key Responsibilities

• Set up, manage, and optimize programmatic campaigns in various DSPs
• Analyze campaign data and prepare performance reports with actionable insights
• Train and support junior specialists in platform best practices

Required Qualifications

• 3-5 years of experience in programmatic media buying and optimization
• Advanced knowledge of DSPs (e.g., The Trade Desk, DV360, Amazon DSP)
• Proficient in analytics platforms (Google Analytics, Tableau, Power Bi)
• Strong analytical skills and proficiency with Excel and reporting platforms
• Data-driven decision-making ability to optimize campaigns based on performance metrics