Senior Product Manager - job 45 of 50

Job Summary

A company is looking for a Senior Product Manager, Customer Journey to drive growth through user acquisition, activation, and retention.

Key Responsibilities

• Lead product strategy for the complete customer journey, partnering with cross-functional teams to implement a strategic roadmap
• Collaborate with marketing teams to define go-to-market strategies and optimize customer acquisition across various channels
• Develop a structured experimentation framework to improve key growth metrics while overseeing product delivery and quality

Required Qualifications

• 5+ years of experience as a Product Manager, with a focus on growth initiatives in acquisition, activation, and retention
• Experience bridging product and marketing functions to lead growth initiatives
• Strong understanding of performance marketing metrics, including CAC/LTV optimization
• Analytical mindset with the ability to translate complex data into actionable insights
• Experience with MarTech stack implementation to support sophisticated marketing campaigns