Senior Paid Social Strategist - job 1 of 2

Job Summary

A company is looking for a Senior Paid Social Strategist.

Key Responsibilities

• Own day-to-day paid social strategy across key accounts, including planning, testing, optimizations, forecasting, and reporting
• Build full-funnel strategies rooted in client objectives, platform best practices, and industry trends
• Analyze campaign performance across platforms and translate insights into clear, actionable recommendations

Required Qualifications

• 4+ years of experience in paid social planning and buying, including hands-on buying
• Deep expertise across at least 5 paid social platforms (e.g., Meta, TikTok, YouTube, Pinterest, Snapchat)
• Strong analytical skills with a proven ability to turn data into actionable insights
• Excel skills, including comfort with pivot tables
• Certifications in digital marketing and/or social media strategy are a plus