Senior Marketing Manager - job 4 of 10

Job Summary

A company is looking for a Senior Marketing Manager, Demand Generation.

Key Responsibilities:

• Develop and implement Customer Acceleration campaign strategies in collaboration with Customer Acceleration teams
• Create and execute demand generation programs across various channels including email, webinars, and social media
• Project manage campaigns, analyze data for effectiveness, and optimize tactics based on performance metrics

Required Qualifications:

• Deep understanding of campaign nuances and prior experience with multi-channel enterprise campaigns
• Strong knowledge of demand generation, lifecycle marketing, and customer advocacy
• Experience in the software or technology industry is preferred
• Proficiency with marketing tools such as Marketo and advanced reporting tools
• Strong project management skills with experience in executing and adjusting plans as needed