Senior Marketing Analytics Manager - job 3 of 3

Job Summary

A company is looking for a Senior Marketing Analytics Manager to optimize marketing strategies and drive performance insights.

Key Responsibilities

• Develop and maintain marketing dashboards and reports to track KPIs, campaign effectiveness, and ROI
• Implement and maintain attribution models to measure marketing influence on pipeline and revenue
• Develop forecasting models and predictive analytics to enhance marketing investment decisions and performance

Required Qualifications

• 5+ years of experience in marketing analytics or related analytical field in a B2B SaaS environment
• Expertise in marketing forecasting models and predictive analytics for pipeline generation
• Strong proficiency in marketing automation platforms such as Marketo and HubSpot
• Experience with CRM platforms, particularly Salesforce, and understanding of marketing-sales alignment
• Proficiency in data visualization tools and advanced Excel/Google Sheets skills for data manipulation and forecasting