Senior Manager, Retail Sales

Location(s): United States of America City/Cities: Remote Travel Required: 26% – 50% Relocation Provided: No Job Posting End Date: April 17, 2025 Shift: Job Description Summary: This role will report to the VP, Large Store – West We have a passion for people and building relationships is at the heart of our business.  There is no better role than representing loved brands that people have grown up with. Our Account Executive roles work with our teams and clients to execute our brand strategies locally. We have powerful partnerships with our bottlers and Acosta, which help us bring our brands to life in the markets we serve.  We’re seeking individuals who have a passion for our brands and building relationships across all levels of an organization.   What You’ll Do for Us Work with the integrated account team to manage key aspects of the business relationship with multiple customers Act as a system-wide expert on strategy, business systems, and operating philosophy of assigned customer(s) Ensure a flawless execution of programs throughout the system Develop annual business plan with customer, Acosta, Bottlers and system input that outline key strategies and initiatives for Coca-Cola growth within customer’s management with primary focus on the warehouse route to market and BDB route to market Ensure business plan and marketing activities are developed to deliver volume, profit, and customer satisfaction assurances made to all stakeholders during business acquisition and/or stewardship planning Grow level of customer satisfaction, maintains win/win business relationship, leading tough negotiations, and ensures effective communication with all key buying influences Manage communication/alignment with Bottler system and customer field network to ensure constant application of strategies as outlined in the annual business plan and flawless execution of programs Align system resources to implement marketing and operational programs according to plan, schedule, and budget Act as a system-wide customer expert to ensure that the Coca-Cola system understands customer(s) objectives, strategies, positioning, and needs and that Company programs are consistent with their needs Accountable for problem solving operational or exceptional issues with customers Accountable for forecasting and managing to budget to deliver the plan Generate new or unique solutions and embraces new ideas that help sustain our business Qualifications & Requirements Bachelor’s degree in business or related field is preferred 3+ years of key account experience with a beverage/consumer packaged goods experience Able to demonstrate experience in sales, persuasion, negotiating and managing a medium to large book of business Must have experience in managing price package plans for customers Knowledge of bottler and Acosta systems Proven ability to manage needs and concerns of multiple stakeholders across various business systems with business development planning experience Must possess a complex selling knowledge with proven ability to create & sell-in customer promotional programs & key initiatives Self-motivated with a strong work ethic and exceptional drive for results Excellent written and verbal communication skills; must be able to present data in an organized manner Ability to manage and lead tough negotiations with a solutions-oriented approach Direct store delivery and Nutrition sales experience is preferred Location/Time Zone Preference: Michigan, Nebraska, Atlanta and or Midwest Remote Travel Requirements: 50% What We Can Do For You Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico. Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, are offered. Skills: Client Service, Communication, Contracts, Key Accounts, Marketing, Microsoft Office, Negotiation, Persuasion, Pricing Strategies, Sales Cycle, Sales Process, Waterfall Model Pay Range: $116,500 – $145,800 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.