Senior Director, Away from Home – Mexico – COSTA

? Lead Away from Home (AFH) business with franchise partner (s) – initially with current platforms and stores and as we build additional AFH customer pilots/expansion in the future.
? End-to-end ownership of the Mexico Franchise Retail strategy across existing markets (plus New Markets that are transferred once contracts signed)
? To lead and manage all elements of the Costa Coffee business within Mexico Franchise Retail and ensure that Costa Franchising Standards are implemented
? Responsible for ensuring the successful launch of coffee shops in Mexico adhering to all brand & company standards
? Responsible for working with global COE and partner to develop and manage F&B menu including managing F&B manager
? Responsible for driving sales growth and LFL sales with Santa Clara
? Accelerate store growth of existing MEX business via achievement of NSO targets.
? Management of poor performing franchisees through SMART action planning and taking action on failure to achieve plans
? Drive LfL growth of sales through transaction and ATV improvement consistent with our franchise profitability goals.
? Drive profitability of our franchise system through business / commercial model changes and new asset types to facilitate the above.
? Take ownership and accountability for operational standards across our retail store network.
? Work with local franchise GMs to engage and build locally relevant strategies for each country / partner.
? Work with Mexico GM, Americas Managing Director, Global Retail Platform team & Europe Head of Franchise Excellence to explore opportunities in creating and testing new formats using data and analysis that represent the franchisee
? Working closely with franchise partners to support delivery of Costa global brand standards and guest experiences across all markets
? Ensure appropriate and robust processes are in place with defined KPIs to monitor franchisee performance against objectives.
? Prioritising strategic commercial objectives to secure commercial advantage over competitors

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.