Senior Digital Marketing Specialist - job 1 of 2

Job Summary

A company is looking for a Senior Digital Marketing Specialist.

Key Responsibilities

• Plan, execute, and optimize omni-channel campaigns to meet digital pipeline generation and revenue goals
• Develop content tailored to customer segments to drive cross-sell, upsell, and retention opportunities
• Collaborate with cross-functional teams to coordinate, deliver, and measure digital marketing campaigns

Required Qualifications

• Bachelor's degree in marketing, business, or related field
• 3-5 years of experience in a B2B marketing environment
• Strong understanding of Digital Marketing, ABM, retargeting, and automation best practices
• Proficient with modern B2B MarTech stack, including WordPress, Marketo, Salesforce, and Google Analytics
• Self-starter with a bias towards action and results