Senior Digital Marketing Analyst - job 1 of 2

Job Summary

A company is looking for a Sr. Digital Marketing Data Analyst to measure, analyze, and interpret the performance of digital marketing programs.

Key Responsibilities

• Collaborate with partners and the digital marketing team to define key metrics and deliver actionable insights through reports and dashboards
• Create and present performance reports for marketing, sales, and senior leadership using analytics tools
• Collect, process, and model complex data from various sources to support comprehensive analysis

Required Qualifications

• High school diploma required; bachelor's degree in a related field preferred or 5-7 years of equivalent professional experience
• Experience in a corporate environment, ideally within a marketing department
• Strong understanding of digital marketing channels and platforms
• Proficient in SQL, Python, and/or R for data analysis and modeling
• Hands-on experience with analytics platforms and data visualization tools, preferably Power BI