Senior Customer Insights Strategist

Job Summary

A company is looking for a Senior Customer Insights & Direct-Response Strategist.

Key Responsibilities

• Conduct in-depth customer research and identify key motivators behind customer decisions
• Develop persuasive direct-response messaging and optimize customer funnels to enhance conversions
• Run A/B testing to validate messaging strategies and communicate insights across the organization

Required Qualifications

• Expertise in customer and market research, including qualitative methods
• Proven experience in direct-response copywriting for high-converting campaigns
• Strong understanding of consumer psychology and buying triggers
• Skilled in structuring compelling offers and effective pricing strategies
• Experience with data-driven decision-making and testing methodologies