SaaS Marketing Specialist

Job Summary

A company is looking for a SaaS Marketing Specialist to support marketing initiatives for a smart water management platform.

Key Responsibilities

• Plan and execute multi-channel digital campaigns targeting facility managers and sustainability teams
• Develop targeted lead generation programs using email, webinars, digital ads, and SEO tactics
• Collaborate with content creators to produce marketing assets aligned with the customer journey

Qualifications

• 2+ years of marketing experience, preferably in a B2B SaaS or smart building technology environment
• Proven ability to execute demand generation campaigns across the marketing funnel
• Analytical mindset with experience using Google Analytics or similar platforms
• Team-oriented and proactive in a fast-paced, cross-functional environment
• Basic understanding of HTML/CSS and web publishing tools is preferred