Retention Marketing Lead

Job Summary

A company is looking for a Retention Marketing Lead to drive lifecycle and retention marketing efforts.

Key Responsibilities

• Own and execute the lifecycle communications strategy, focusing on email and SMS to engage and retain customers
• Collaborate with the growth team and internal departments to align marketing efforts with business objectives
• Monitor and analyze performance metrics to optimize campaign effectiveness and share insights with stakeholders

Required Qualifications

• 3-5 years of experience in Lifecycle/Retention marketing, preferably in subscription-based e-commerce or DTC
• Hands-on experience with marketing automation platforms for creating automated customer journeys
• Proven track record in developing campaigns that enhance customer retention and loyalty
• Strong understanding of customer lifecycle and experience with audience segmentation and personalization
• Proficiency in data analysis using Excel or Google Sheets