Programmatic Media Specialist

THE AGENCY

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. Our Disney Entertainment TV teams work on tune in and streaming for networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.

THE JOB

The Analyst, Programmatic position is responsible for monitoring and co-managing campaign performance, as well as developing a thorough understanding of client goals and objectives. The Analyst works with the Senior Analyst to ensure campaigns run smoothly – troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives. They also work collaboratively with their peers, sharing trading and campaign insights with the group.

As an Analyst, Programmatic you will work closely with the Programmatic, Ad Operations and Analytics teams to ensure successful campaign executions.

Responsibilities Include

Campaign Management
• Hands-on learning of programmatic campaign execution and optimizations across multiple DSP’s
• Effectively co-manage and prioritize multiple live campaigns across channels, with multiple platforms
• Development of pacing documents to keep track of multiple campaign flights and budgets
• Completion of trafficking workbooks
• Own internal resource documents including pacing charts, optimization logs, and third party vendor collateral

Client and Account Management
• Manage internal and client deliverables, day-to-day communication, and campaign documentation
• Maintain a current understanding of the account vertical and relevant industry news and updates
• Collaborate with internal teams and vendors to develop a high-level understanding of the capabilities and limits of the technologies we employ, including DSPs, DMP, Data providers and Inventory suppliers

Analytics and Insights
• Execute basic reporting analysis based on identified campaign KPI’s
• Collaborate with internal Operations and Analytics teams to ensure proper tagging, placement naming conventions and trafficking processes are followed

YOU

We encourage you to apply if the below describes your experience and talents:
• Bachelor’s degree
• 1+ years of relevant programmatic experience in digital media, advertising, strategy, or partnership
• Experience with DV360 required; experience with additional programmatic buying platforms including The Trade Desk and Amazon preferred but not required
• Experience managing display, video and dOOH self-serve programmatic channels
• Proficient in Microsoft Excel
• Excellent communication skills both written and verbal
• Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
• Ability to be agile and adaptable within a quick turnaround business environment
• Highly organized, extremely detail-oriented, and ability to multi-task in a deadline-driven environment
• Demonstrated proactive approach to problem solving and critical thinking
• Ability to work both independently and cross-functionally
• Excellent ability to convey complex ideas clearly and concisely

This is a hybrid role based in Burbank, CA.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$60,000—$69,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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