Programmatic Media Director

Job Summary

A company is looking for a Programmatic Director, responsible for strategizing and executing programmatic media campaigns for clients.

Key Responsibilities

• Lead the planning, execution, monitoring, optimization, analysis, and reporting of programmatic media campaigns
• Communicate campaign performance to clients and prepare reports that recommend actions based on data analysis
• Build effective relationships with clients and assist in developing media strategies and paid media plans

Required Qualifications

• Bachelor's degree in Marketing or a related major
• 5+ years of performance marketing experience in programmatic
• Proficient in programmatic tactics including Display, Native, Video, OTT/CTV, and Digital Out-of-Home
• Experience in scaling campaigns while maintaining or improving performance KPIs
• Highly knowledgeable with programmatic ad platforms and media buying tools