Principal Digital Marketing Manager

Job Summary

A company is looking for a Principal Digital Marketing Manager to drive and scale digital marketing initiatives across the Americas region.

Key Responsibilities

• Serve as the digital marketing subject matter expert for the Americas, educating stakeholders on media channel capabilities
• Design and execute Target Account Marketing programs targeting high-value accounts, collaborating with sales and field marketing
• Lead the digital strategy for large-scale corporate events, developing cross-channel campaigns to drive awareness and engagement

Required Qualifications

• 10+ years of cross-channel digital marketing experience in B2B environments
• Demonstrated expertise in Target Account Marketing strategies for enterprise-level organizations
• Experience in designing and executing digital strategies for large-scale corporate events
• Strong background in leveraging complex data sets and analytics for data-informed decisions
• Deep knowledge of scaling digital media programs across multiple countries and languages within the Americas region