Principal Demand Generation Manager

Job Summary

A company is looking for a Principal Demand Generation Manager to develop and execute regional marketing strategies and demand generation activities.

Key Responsibilities

• Develop and execute field marketing plans aligned with corporate objectives and sales priorities
• Plan and manage regional demand generation activities, including account-based marketing campaigns
• Measure and report on the effectiveness of field marketing activities and refine strategies based on insights

Required Qualifications

• 5+ years of experience in field marketing or demand generation, preferably in B2B SaaS or tech
• Strong understanding of integrated marketing strategies and sales alignment
• Proficiency in HubSpot and previous experience with Salesforce
• Experience planning regional events and managing integrated marketing campaigns
• Strong analytical skills and ability to translate insights into actionable strategies