Performance & Lifecycle Marketing Manager

The Performance & Lifecycle Marketing Manager will be responsible for leading the paid media, lifecycle marketing, and full-funnel conversion strategy for Spark Biomedical’s women’s wellness brand, OhmBody. This individual will help acquire, convert, and retain high-value customers while aligning growth efforts with brand messaging. This is a high-impact, cross-functional role ideal for someone who thrives in a fast-paced startup environment, loves optimizing every step of the customer journey, and is ready to help build something meaningful in women’s health.

Essential Functions: Performance Marketing
• Own and manage paid media campaigns across Meta, Google, TikTok, and Pinterest.
• Build and manage testing frameworks for creative, copy, audience, and landing pages.
• Analyze campaign performance, identify optimization opportunities, and scale top-performing efforts.
• Partner with the in-house Designer and Creative Agency to produce high-performing creative assets.

Lifecycle Marketing (Email & SMS)
• Develop and optimize automated flows and one-time campaigns in Klaviyo (abandoned cart, post-purchase, win back, education, etc.).
• Build audience segments and implement A/B tests to improve open rates, CTR, and conversions.
• Collaborate with the Social, Creative, and E-commerce teams to ensure message consistency across all touchpoints.

Analytics & Reporting
• Track and report on KPIs including CAC (customer acquisition cost), ROAS (return on ad spend), LTV (lifetime value), retention, and funnel conversion.
• Translate data into actionable insights and strategic recommendations.
• Partner with the E-commerce Ops team to test landing page performance and conversion rate optimization (CRO) opportunities.

Cross-Functional Collaboration
• Work closely with the VP of Growth to repurpose influencer and affiliate content into paid channels.
• Align with the Social Media Manager to create full-funnel campaigns across paid + organic and leverage UGC Creator content.
• Collaborate with the E-commerce Ops Director to ensure seamless customer journeys from ad to checkout.

Position SpecificationsQualifications:
• 3–5+ years experience in performance marketing and/or lifecycle marketing at a DTC or e-commerce brand.
• Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and Klaviyo.
• Strong analytical skills; comfortable building reports and dashboards using GA4 or tools like Triple Whale.
• Demonstrated success in scaling ad accounts, improving ROAS, and increasing LTV.
• Excellent project management skills with a test-and-learn mindset.
• Bonus: Experience in wellness, femtech, health tech, or consumer health products.

Skills and Abilities:
• Deep understanding of customer acquisition, retention, and lifecycle strategy.
• Creative and analytical thinking with strong attention to detail.
• Excellent written and verbal communication skills.
• Strong cross-functional collaboration and time management abilities.
• Proficiency in marketing and analytics platforms including Klaviyo, Meta, Google Ads, GA4, and others.

Physical Demands and Work Environment:

Working conditions are normal for a remote office environment. Must be willing to work flexible hours based on campaign schedules and team collaboration across time zones. Occasional travel to company events or industry conferences may be required (~10%).

Job Type: Full-time

Pay: $100,000.00 – $130,000.00 per year

Benefits:
• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:
• 8 hour shift
• Monday to Friday

Education:
• Bachelor’s (Preferred)

Experience:
• Digital marketing: 2 years (Preferred)

Work Location: Remote