Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Specialist with expertise in Salesforce Marketing Cloud.

Key Responsibilities

• Design, implement, and manage digital campaigns in Salesforce Marketing Cloud
• Set up and maintain automated workflows and marketing journeys based on audience segmentation
• Analyze campaign performance and provide actionable insights for future strategies

Required Qualifications

• Bachelor's degree in Marketing, Computer Science, or related field
• Minimum of 2 years of experience in marketing automation, preferably with Salesforce Marketing Cloud
• 3-4 years of experience in a marketing automation role
• Strong understanding of HTML, CSS, and Ampscript for email design
• Experience with SQL and data manipulation