Marketing and Business Analyst

Job Summary

A company is looking for a Marketing and Business Analyst to support growth and retention goals through data analysis.

Key Responsibilities

• Analyze customer lifecycle data, including acquisition, retention, and churn rates
• Perform marketing performance analyses and build recurring reports on subscriber trends
• Partner with marketing and sales teams to evaluate the effectiveness of promotions and strategies

Required Qualifications

• Relevant experience in business and marketing analysis, preferably in a data-driven organization
• Demonstrated success in subscriber churn analysis and marketing ROI tracking
• Bachelor's or Master's Degree in Marketing, Analytics, Business, Finance, or a related field
• Experience with business-to-consumer subscription models, such as telecom or internet services
• Proficiency in Excel, SQL, and data visualization tools like Tableau or Power BI