Marketing Analytics Lead

Job Summary

A company is looking for a Marketing Strategy & Analytics Lead.

Key Responsibilities

• Analyze campaign effectiveness, marketing spend ROI, sales performance, and market trends to identify growth opportunities
• Develop and maintain dashboards and reports that track key performance indicators (KPIs) for marketing leadership
• Collaborate with cross-functional teams to ensure cohesive strategy execution and alignment across departments

Required Qualifications

• Bachelor's degree in Business, Economics, Data Analytics, or a related field
• 2-4 years of experience in B2B marketing/sales/customer analytics or business analytics
• Strong skills in data analysis tools such as SQL and BI Tools
• Familiarity with CRM platforms like Salesforce and data visualization tools
• Proven track record of supporting marketing teams through data-driven strategies