Lifecycle Marketing Specialist - job 2 of 2

Job Summary

A company is looking for a Lifecycle Marketing Specialist.

Key Responsibilities

• Develop and execute email marketing campaigns across various customer lifecycle stages
• Track and report on email campaign performance, analyzing key metrics for optimization
• Create and optimize automated email workflows and collaborate with cross-functional teams

Required Qualifications

• 1+ years of experience in email marketing, preferably in a SaaS or tech environment
• Proficiency in HubSpot and Salesforce for campaign management and data synchronization
• Strong understanding of email marketing best practices and list management
• Experience with A/B testing and campaign analysis
• Familiarity with customer lifecycle strategies and lead nurturing