Lifecycle Marketing Manager - job 2 of 5

Job Summary

A company is looking for a Manager of Lifecycle Marketing (Acquisition).

Key Responsibilities

• Support email and SMS acquisition efforts across DTC and retail
• Optimize and scale cross-sell initiatives in collaboration with the Senior Manager of Lifecycle Marketing
• Monitor and report on core KPIs to identify areas for improvement and support key business goals

Required Qualifications

• 3+ years of experience in lifecycle marketing channels, including email marketing and SMS
• Experience executing growth strategies in a fast-paced, high-growth environment
• 2+ years of experience in a direct-to-consumer role focused on acquisition lifecycle marketing
• Experience with a subscription-based company and leveraging data for strategy development
• Experience with Iterable preferred