Lifecycle Marketing Manager - job 7 of 32

Job Summary

A company is looking for a Lifecycle Manager to design and implement customer journey strategies that enhance retention and customer value.

Key Responsibilities

• Own and evolve customer lifecycle strategies focusing on retention, repurchase, and loyalty
• Design and implement multi-channel programs to maximize customer value
• Lead and scale lifecycle operations, integrating AI and automation tools for efficiency

Required Qualifications

• 6+ years of experience in lifecycle or CRM marketing in e-commerce or subscription-based DTC brands
• Proven track record of increasing retention, revenue, and active customer counts through data-driven campaigns
• Experience with advanced marketing automation tools and ESPs
• Strong fluency in customer segmentation and data interpretation
• Experience building journey maps, win-back flows, and loyalty initiatives