Lead Web Marketing Manager

Job Summary

A company is looking for a Lead Web Marketing Manager to oversee the strategy and performance of their web experience.

Key Responsibilities

• Manage the day-to-day operations and performance of the website, including site governance and optimization
• Develop and execute web growth strategies focused on SEO, conversion rate optimization, and user experience
• Collaborate with various teams to ensure website experiences drive qualified leads and align with funnel metrics

Required Qualifications

• 7+ years of experience in web marketing, growth marketing, or digital marketing, preferably in B2B SaaS or HRTech
• Proven experience managing and scaling Webflow or similar websites as conversion-optimized growth channels
• Expertise in SEO and familiarity with tools like Google Search Console, Ahrefs, or SEMRush
• Experience with conversion rate optimization and analytics platforms such as GA4 or HubSpot
• Strong project management skills and familiarity with multi-regional site structures and localization workflows