Lead Campaign Strategy Director

Job Summary

A company is looking for a Lead Integrated Campaign Strategy & Orchestration.

Key Responsibilities

• Lead the development and orchestration of integrated marketing campaigns aligned with business priorities
• Translate strategic objectives into actionable campaign plans and timelines across various channels
• Monitor and optimize campaign performance using data-driven insights and manage campaign calendars

Required Qualifications

• 12-15+ years of experience in B2B marketing with a focus on integrated campaign strategy
• Proven success in leading complex, multi-channel campaigns targeting employer, consultant, and health plan audiences
• Strong understanding of the healthcare landscape is preferred
• Experience working in a matrixed organization or agency/consulting environment
• Bachelor's Degree required