Go-to-Market Lead

Job Summary

A company is looking for a Go-to-Market (GTM) Lead to join their Brand Marketing team.

Key Responsibilities

• Act as the central liaison between Marketing and Product teams for alignment on timelines and messaging
• Coordinate end-to-end go-to-market planning for product and brand launches
• Develop clear GTM documentation and track performance of launches to inform future planning

Required Qualifications

• 3-5 years of experience in marketing, product marketing, or go-to-market roles
• Experience working cross-functionally, especially with Product and Creative teams
• Strong project management and organizational skills
• Strategic thinker with the ability to simplify complex ideas
• Passion for consumer products and experience in ecommerce, retail, or subscription-based businesses is a bonus