Florida E-Commerce Marketing Manager

Job Summary

A company is looking for an E-Commerce Marketing Manager, Mobile Apps.

Key Responsibilities

• Serve as the main point of contact between IT, marketing, and e-commerce teams to ensure cohesive app content and campaigns
• Manage existing content and regularly scheduled content updates while collaborating with cross-functional teams
• Analyze app traffic and customer behavior to make data-driven suggestions for improving the customer journey

Required Qualifications

• Preferred Bachelor's degree in Marketing, Advertising, or Data/Business Analytics/Science
• 5-7 years of experience in mobile-first CMS management within CPG, DTC, or B2C retail industries
• Proficiency in enterprise CX/UX/UI, CMS, PowerBI, AEM, CRM, and eCommerce platforms
• Experience with A/B testing and data analytics for interpreting insights
• Basic knowledge of Adobe Suite and accessibility best practices for the web