Director of Web Marketing - job 1 of 2

Job Summary

A company is looking for a Director of Web Marketing to lead the vision, execution, and optimization of its global web presence.

Key Responsibilities

• Own the global strategy and roadmap for the corporate website, maximizing investment in the Adobe Experience Manager platform
• Drive conversion rate optimization through A/B testing, UX improvements, and buyer journey mapping
• Manage and mentor a team across web development, project management, and localization

Required Qualifications

• 8-10 years in web marketing or digital experience, with leadership roles in B2B SaaS
• Proven success in driving personalization, conversion rate optimization, and user journeys
• Strong command of the Adobe Experience Manager platform
• Experience managing cross-functional web teams, including technical resources
• Data-driven mindset with familiarity in analytics tools