Director of Product Marketing - job 2 of 12

Job Summary

A company is looking for a Director of Product Marketing to establish and lead the product marketing function.

Key Responsibilities

• Lead the go-to-market process by developing and operationalizing a cross-functional strategy for product launches
• Set and uphold the 'Awesome Bar' standard for product creative, ensuring alignment between visuals, messaging, and narrative
• Own messaging strategy and product value propositions, collaborating with various teams to articulate product uniqueness

Required Qualifications

• 7+ years of relevant product marketing or brand marketing experience, particularly in direct-to-consumer or consumer products
• Exceptional creative standards with a proven ability to maintain high quality across channels
• Strategic and operational strength, capable of defining frameworks and driving accountability
• Ability to thrive in fast-paced, ambiguous environments and bring structure to shifting priorities
• Bonus: Experience with e-commerce and merchandising, especially in site experience and product discovery