Director of Field Marketing

Job Summary

A company is looking for a Director, Americas Industries Field Marketing.

Key Responsibilities

• Deliver measurable pipeline targets with accountability for lead-to-revenue conversion across regulated industries
• Build and implement a data-driven field marketing strategy focused on ROI analysis and pipeline attribution
• Transform the marketing team from event-centric to full-funnel demand generation, optimizing conversion rates and revenue attribution

Required Qualifications

• 10+ years of experience managing field programs with direct pipeline accountability
• Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using relevant tools
• 7+ years of experience scaling field marketing programs in fast-growing tech companies
• 5+ years of experience in building and leading high-performing field marketing teams
• Deep understanding of demand generation funnels and revenue operations in B2B environments