Director of Channel Sales

Job Summary

A company is looking for a Director of Channel Sales to lead indirect sales initiatives through a network of value-added resellers.

Key Responsibilities

• Guide VARs on positioning and implementing Machine Health solutions aligned with their business goals
• Own the full VAR lifecycle, ensuring partners have the necessary tools and support for revenue generation
• Build executive relationships with partner leadership and identify co-selling opportunities to expand commercial impact

Required Qualifications

• 10+ years in B2B sales, with 5+ years in a leadership role focused on reseller channel development
• Deep understanding of reseller business models, including deal registration and incentive programs
• Strong ability to engage and influence both internal stakeholders and external partner executives
• Knowledge of industrial machinery, predictive maintenance, or condition monitoring
• Experienced in designing onboarding materials and scalable frameworks to accelerate partner performance