Director of B2B Demand Generation

Job Summary

A company is looking for a Director of B2B Marketing, Demand Generation.

Key Responsibilities

• Develop and execute a comprehensive demand generation strategy to drive growth in qualified leads and revenue
• Lead the planning and execution of integrated marketing campaigns across multiple channels
• Track and analyze campaign performance, providing insights and recommendations for improvement

Required Qualifications

• 10-12+ years of experience in demand generation or growth marketing
• Strong understanding of digital marketing channels, including SEM, paid advertising, and email marketing
• Proficient in CRM and marketing automation platforms
• Data-driven leader with strong analytical skills
• Proven track record of leading cross-functional teams