Director of Audience Strategy

Job Summary

A company is looking for a Director of Audience Strategy & Analytics.

Key Responsibilities

• Lead CDP engagements and develop omni-channel marketing strategies and customer journeys
• Execute and align the roadmap for CDP platforms with business objectives to drive measurable results
• Conduct audience analyses and guide activation across various marketing partners

Required Qualifications

• 9+ years of experience in marketing technology strategy, preferably in digital agencies or consulting
• Experience with B2B and B2C environments and omnichannel marketing strategies
• Familiarity with CDPs/DMPs and customer journey mapping
• Proven experience leading cross-functional teams in a fast-paced environment
• In-depth knowledge of the consulting process from strategy design to execution