Digital Personalization Specialist

Job Summary

A company is looking for a Digital Personalization Specialist to enhance user experience and website conversions through personalization strategies.

Key Responsibilities

• Develop and execute website personalization and optimization strategies
• Define and manage user segments and collaborate on content strategies to drive engagement
• Monitor campaigns, analyze results, and provide actionable recommendations

Required Qualifications

• Minimum of three years of experience with Sitecore's personalization tools
• Strong understanding of personalization best practices and performance data analysis
• Knowledge of web best practices, including responsive design and accessibility
• Familiarity with the software development lifecycle (SDLC)
• Passion for data analysis and performance measurement