Digital Marketing Specialist - job 2 of 17

Job Summary

A company is looking for a Digital Marketing Specialist to develop and implement digital marketing strategies.

Key Responsibilities

• Develop and implement strategic digital marketing campaigns across various channels to enhance brand visibility and lead generation
• Analyze and optimize campaign performance using analytics tools to meet ROI goals
• Update website content and collaborate with internal teams to ensure alignment with marketing objectives

Required Qualifications

• Bachelor's degree or equivalent experience in Marketing, Communications, or a related field
• 4-6 years of proven experience in digital marketing
• Expertise in advertising platforms such as Google Ads and Meta Ads Manager
• Proficiency with analytics tools like Google Analytics and reporting tools
• Experience with content management systems and email marketing automation tools