Digital Marketing Director - job 2 of 4

Job Summary

A company is looking for a Head of Digital Marketing to elevate their digital presence and drive high-quality inbound leads.

Key Responsibilities

• Own and execute the digital marketing strategy across various channels including SEO, SEM, and social media
• Manage PPC campaigns and monitor budgets, bids, targeting, and performance
• Analyze campaign metrics and optimize budgets and targeting, presenting performance reports and insights

Qualifications

• 7+ years of hands-on digital marketing experience, preferably in B2B cybersecurity or related fields
• Proven success in driving high-volume, high-quality leads through digital campaigns
• Deep understanding of technical buyer personas and marketing strategies for them
• Expertise with digital marketing tools such as Google Ads, LinkedIn Campaign Manager, and Google Analytics
• Strong grasp of SEO and Gen AI best practices, including technical SEO and content optimization