Digital Marketing Associate - job 1 of 2

Job Summary

A company is looking for a Digital Marketing Associate to drive lead acquisition and campaign performance.

Key Responsibilities

• Manage paid media campaigns across various platforms to generate high-quality leads
• Conduct keyword research and audience targeting aligned with pipeline goals
• Develop monthly campaign reports with insights tied to cost-per-lead and cost-per-acquisition targets

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 2 years of experience in B2B digital marketing or performance-based marketing
• Proven track record managing paid campaigns on platforms like Google Ads and LinkedIn
• Strong analytical skills and familiarity with tools such as Google Analytics and SEMrush