Digital Analytics Manager - job 1 of 2

Job Summary

A company is looking for a Manager, Digital Analytics.

Key Responsibilities

• Provide analytical vision and roadmap for website analytics and experience enhancement
• Define and manage web analytics and optimization strategies based on marketing and business goals
• Design and perform A/B and multivariate testing to drive customer acquisition and campaign optimizations

Required Qualifications

• Master's degree or equivalent in Business Administration, Data Analytics, or a related field
• 3 years of experience in a related role, including experience with SQL/Python and data visualization tools
• Experience with Google Tag Manager and configuring Google Analytics reports/dashboards
• 1 year of data science experience