Creative Strategist for Video Ads

Job Summary

A company is looking for a Creative Strategist specializing in Direct Response Video Ads.

Key Responsibilities

• Write high-converting video scripts with strong hooks and compelling CTAs
• Create briefs for creators and designers tailored to brand tone and campaign objectives
• Analyze creative performance using data from various platforms to iterate on creatives

Required Qualifications

• 3+ years in a direct response or performance creative strategy role
• Proficient in storyboarding, scripting, and concept development
• Deep understanding of creative metrics and their impact on media buying
• Experienced in using Notion, ClickUp, and AI tools for managing creative workflows
• Background in media buying or collaboration with paid ad teams