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As the Senior Specialist, Commerce Media you will:Campaign Management:
• Build, drive and optimize successful Amazon & Retail Media Networks DSP (Walmart, Instacart, Criteo, Target) marketing campaigns within the commerce media ecosystem to meet and exceed goals for a full roster of eCommerce clients.
• Proactively and independently design cross-channel creative solutions that are tailored to each client’s unique challenges and goals.
• Maintain comprehensive knowledge of relevant commerce media platform(s) applicable for book of business and proactively educate clients on program updates and benefits as they occur.
• Maintain annual certifications for relevant commerce media platform applicable for book of business.
Performance Tracking & Optimization:
• Proactively and independently assess and diagnose opportunities for improvement, and effectively implement changes that will ensure sustainable achievement of growth, retention, and profitability targets of your clients.
• Identify new marketing opportunities and ways to repurpose existing strategy to optimize brands’ awareness and drive sales volume; even on other commerce media platforms.
• Achieve Same Store Growth targets of clients you manage or support.
Data Analysis & Reporting:
• Communicate holistic strategy behind your clients’ KPIs by confidently interpreting trends, leveraging cross-channel data/insights within your purview and making recommendations based on digital marketing analytics and the commerce media landscape.
Collaboration:
• Demonstrate thought leadership both within your respective vertical/channel and broader commerce media landscape, along with contributing insights internally and externally.
Client Communication:
• Foster rapport during weekly interaction with clients, both on the phone, over email and in person (as needed).
• Drive forward client relationships striving for Client Satisfaction score of 9 or above and Client Retention of 95% or above.
Professional Qualifications:
• 4-5 years of experience in commerce media roles with a proven track record of executing successful campaigns with monthly budgets of $70k+.
• Familiarity with commerce media platforms such as Amazon, Walmart, Criteo, etc.
• Familiarity with tools such as Skai, Helium10, and Analytic Index preferred.
• Demonstrated success analyzing data and using analytics tools to drive marketing decisions.
• Advanced computer skills including Microsoft Excel and PowerPoint.
• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.
Core Skills: Campaign management, Excel
Other Skills: Data Analysis
Seniority: Senior
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