Campaign Performance Analyst - job 1 of 2

Job Summary

A company is looking for a Campaign Performance Lead who is a data-driven expert in Google Analytics 4 (GA4).

Key Responsibilities

• Analyze digital marketing campaigns across various channels using GA4 and other analytics platforms
• Configure and monitor GA4 properties to track key performance indicators (KPIs) and campaign success
• Create detailed reports and dashboards using GA4 data to provide actionable insights for campaign optimization

Required Qualifications

• Bachelor's Degree with 3+ years of experience in digital marketing analytics, focusing on campaign analysis and GA4 implementation
• Established background in data analysis with proficiency in tools such as Google Analytics, SQL, and Tableau
• Experience with automation tools like Google Data Studio and Power BI
• Familiarity with SEO, SEM, and social media metrics
• Advanced Excel skills for data analysis and visualization