B2B Paid Media Manager

Job Summary

A company is looking for a Paid Media Manager-B2B to lead campaign strategy, execution, and optimization across various digital platforms.

Key Responsibilities

• Conduct structured audits and analyze campaign performance, identifying areas for improvement
• Optimize and execute campaigns by refining structures, testing ad copy, and adjusting budgets
• Build and refine dashboards for reporting, monitoring results, and coordinating with analytics teams

Required Qualifications

• 5+ years of experience managing paid media campaigns across platforms like Google and Meta
• Strong knowledge of PPC structure, campaign optimization, and performance metrics
• Experience with paid campaigns for SaaS or digital product businesses
• Proficiency in Google Ads Editor, Meta Business Manager, and GA4
• Ability to collaborate effectively in cross-functional teams