B2B Marketing Specialist

Job Summary

A company is looking for a B2B Marketing Specialist to support the development and execution of marketing programs.

Key Responsibilities

• Assist in building and executing campaigns for lead generation and brand awareness across various channels
• Manage email marketing efforts using Salesforce Pardot, including list segmentation and automation
• Support the setup and optimization of paid media campaigns, particularly on LinkedIn, and create marketing collateral

Required Qualifications

• Bachelor's degree in PR, Advertising, Marketing, Business, or a related field
• 2-5 years of experience in marketing or B2B marketing
• Strong project management and organizational skills
• Experience with HubSpot, Salesforce, and LinkedIn Campaign Manager is a plus
• Familiarity with digital marketing certifications and content creation is advantageous