B2B Marketing Manager

Job Summary

A company is looking for a Manager, B2B Marketing to develop and execute marketing strategies that drive brand awareness and revenue growth.

Key Responsibilities

• Develop and execute a comprehensive go-to-market strategy, including target market identification and CRM optimization
• Plan and execute demand generation campaigns across multiple channels and create engaging marketing content
• Conduct market research to identify trends and support sales enablement with training and materials

Required Qualifications

• 4+ years of experience in enterprise B2B marketing, preferably in healthtech or a startup environment
• Familiarity with B2B marketing best practices and experience leading product launches
• Proven track record of successful marketing campaigns that drive lead generation and revenue growth
• Strong writing skills with the ability to simplify technical concepts
• Bachelor's Degree in Marketing, Business Administration, or related fields preferred