Adobe Analytics Architect

Job Summary

A company is looking for a Lead Engineer, Adobe Analytics to lead the design, implementation, and optimization of Adobe Analytics & Target.

Key Responsibilities

• Architect, configure, and administer Adobe Target for multi-channel campaign delivery
• Design and implement website optimization strategies, including A/B and multivariate testing
• Architect Adobe Analytics solutions and maintain report suites and data feeds

Required Qualifications

• 8-10 years of experience in digital marketing, with 2-4 years in Adobe Target and Adobe Analytics
• In-depth experience with Adobe Target and Adobe Analytics for campaign optimization
• Strong knowledge of data layer specifications and Solution Design References (SDRs)
• Experience with tag management solutions like Adobe Launch or Tealium
• A bachelor's degree in Computer Science, Marketing, Engineering, or a related field is preferred