Account Based Marketing Manager - job 2 of 5

Job Summary

A company is looking for a Manager, Account Based Marketing.

Key Responsibilities

• Utilize account-based marketing to identify and target key accounts in collaboration with sales and GTM teams
• Design and execute integrated marketing campaigns tailored to enterprise buyer needs across multiple channels
• Conduct in-depth research on target segments and collaborate with sales to manage integrated ABM campaigns

Required Qualifications

• Bachelor's Degree or equivalent experience
• 4+ years of experience in B2B marketing, with a focus on ABM
• Strong understanding of ABM principles and best practices
• Experience executing digital media campaigns
• Familiarity with Marketing Automation and CRM technologies