Account Based Marketing Manager - job 1 of 3

Job Summary

A company is looking for an Account-Based Marketing Manager to develop and execute marketing strategies for key accounts.

Key Responsibilities

• Create and implement targeted marketing plans for key customer accounts in collaboration with sales
• Identify important accounts, decision-makers, and influencers in partnership with sales and marketing teams
• Develop custom marketing content and monitor the performance of ABM campaigns to optimize results

Required Qualifications

• Proven experience in account-based marketing with measurable results
• Strong understanding of CRM and marketing automation systems
• Familiarity with Salesforce, HubSpot, or similar CRM tools
• Knowledge of SEO, content marketing, and online advertising
• Ability to analyze data for informed decision-making